Social Media Marketing

Course Overview

This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.

About This Course

This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.

We'll discuss the sectors that use social media marketing the most and there's advice on how to get started with social media marketing, and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We'll show you how to create a Social Media Policy and use social media for internal communications.

You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

Learning Objectives

By the end of this course, you will be able to:

• Understand the major social media platforms and their benefits as a marketing tool.
• Recognise the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognise the importance of online Safety.

Who Is This Course For?

This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.

Using this Social Media Marketing course in Ireland

This online business skills course can support Irish employers who want consistent, accessible development for office, administration, management and customer-facing teams. It is useful for induction, refresher learning, manager development, team training or a documented learning pathway without arranging a classroom session.

The course should be matched to the person's role, the organisation's policies and the practical behaviours expected after training. Online learning works best when managers follow up with clear expectations, coaching and opportunities to apply the learning at work.

Phoenix STS presents this online course with the course information PDF and sample certificate available on this page, so employers can review the content and completion evidence before assigning it to staff.

For social media topics, employers should connect the training to their own brand, posting, confidentiality and approval rules.

Course information PDF

View or download the course information PDF before enrolling. It summarises the course content, expected duration and assessment information.

Sample certificate

View or download a sample certificate for this online course. The final certificate is issued through the online course platform after the learner successfully completes the course and assessment.

Frequently asked questions

Who is the Social Media Marketing course suitable for?

It is suitable for office, administration, management and customer-facing teams. Employers should choose it where the topic fits a real workplace need, development plan or role expectation.

How should employers use this course?

Use it as part of a clear training plan. The strongest results come when the learner knows why they are completing the course, what needs to change afterwards and how the manager will follow up.

What evidence is available?

The learner receives completion evidence through the online course platform after successful completion. The course information PDF and sample certificate on this page allow managers to review the expected evidence before enrolment.

Does this course replace company policy?

No. It supports awareness and development, but company policies, role expectations, reporting routes and internal procedures still need to be made clear to the learner.

Related online course categories

Continue browsing related Phoenix STS online training categories. These internal links help learners find the most relevant course route for their role or sector.