Facebook for Business

This online course is supplied by VideoTile Learning and offered through Phoenix STS. The supplier’s course recognition is separate from Phoenix STS activities accredited by the CPD Standards Office. Certificate and assessment requirements are stated on this page.

Course Overview

This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook's history and its phenomenal growth to almost 3 billion active users. You'll learn how to set up and optimise your Facebook Business page.

About This Course

This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook's history and its phenomenal growth to almost 3 billion active users. You'll learn how to set up and optimise your Facebook Business page.

We'll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content. There's information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool. In a major section on Facebook advertising, we'll examine effective ways to boost engagement - including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we'll show you how to test, track and evaluate your ad campaigns using key metrics.

Learning Objectives

By the end of this course, you will be able to:

• Understand why Facebook is important for business and how to create and use a business profile.
• How to create a brand identity and content strategy.
• Have a basic understanding of the Facebook algorithm.
• Know how to plan and set up effective advertising campaigns.

Who Is This Course For?

This course is aimed at anyone who is involved in promoting and marketing their business online.

Using this Facebook for Business course in Ireland

This online business skills course can support Irish employers who want consistent, accessible development for employees, supervisors and managers who need structured workplace development. It is useful for induction, refresher learning, manager development, team training or a documented learning pathway without arranging a classroom session.

The course should be matched to the person's role, the organisation's policies and the practical behaviours expected after training. Online learning works best when managers follow up with clear expectations, coaching and opportunities to apply the learning at work.

Phoenix STS presents this course for Irish learners and employers. The course content, assessment requirements and completion evidence are explained on this page so employers can review them before assigning the course to staff.

Course information

This course covers Facebook business profiles, brand identity and content strategy, its algorithm, advertising and campaign evaluation. It is intended for people promoting a business online. Learners can study at their own pace around work and personal commitments. Related topics are Social Media Marketing, LinkedIn for Business and Instagram for Business. Each of the 4 modules requires 70%. Review the full module list, system requirements and duration on this page before enrolling.

Certificate and completion evidence

After successful completion of the course and assessment, the online course platform issues a certificate. It identifies Phoenix STS Ltd as the issuer and records the learner's name, course title, award date and a validation code. The supplier certificate records completion of the course.

Frequently asked questions

Who is the Facebook for Business course suitable for?

It is suitable for employees, supervisors and managers who need structured workplace development. Employers should choose it where the topic fits a real workplace need, development plan or role expectation.

How should employers use this course?

Use it as part of a clear training plan. The strongest results come when the learner knows why they are completing the course, what needs to change afterwards and how the manager will follow up.

What evidence is available?

The course content, module assessment requirements and certificate details are provided on this page. After successful completion of the course and assessment, the learner receives a certificate through the online course platform.

Related online course categories

Continue browsing related Phoenix STS online training categories. These internal links help learners find the most relevant course route for their role or sector.