Facebook for Business

Course Overview

This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimise your Facebook Business page.

About This Course

This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimise your Facebook Business page.

We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content. There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool. In a major section on Facebook advertising, we’ll examine effective ways to boost engagement - including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Learning Objectives

By the end of this course, you will be able to:

• Understand why Facebook is important for business and how to create and use a business profile.
• How to create a brand identity and content strategy.
• Have a basic understanding of the Facebook algorithm.
• Know how to plan and set up effective advertising campaigns.

Who Is This Course For?

This course is aimed at anyone who is involved in promoting and marketing their business online.