Introduction to Generative AI

Course Overview

Generative AI represents one of the most significant technological advances of our time, with the ability to create text, images, code, and audio that is increasingly indistinguishable from human-produced content. This CPD-accredited course provides a thorough introduction to generative AI technologies, how they work, and their practical applications in the workplace.

The course covers the key generative AI models including large language models and image generation systems, their capabilities and limitations, and the ethical, legal, and organisational considerations that businesses must address when adopting these technologies, including GDPR and intellectual property implications.

About This Course

Generative AI tools are being rapidly adopted across industries for tasks ranging from drafting reports and creating marketing content to writing code and analysing data. Understanding how these systems work, what they can and cannot do, and how to use them responsibly is critical for modern professionals.

This course explores the underlying technology behind generative AI, including transformer architectures and training methodologies. Learners will understand the concept of hallucinations, the importance of fact-checking AI outputs, and how to develop organisational policies for responsible AI use. The course also addresses the regulatory landscape, including the EU AI Act and its implications for Irish businesses.

Who Is This Course For?

This course is suitable for business leaders, managers, IT professionals, content creators, and anyone who wants to understand generative AI and how it can be applied effectively and ethically in their organisation.