Social Media Marketing
CPD-Accredited Online Training — 50 Minutes — €35.00
Course Overview
This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.
Course Modules
- Introduction — 70% pass required
- Business Benefits — 70% pass required
- Getting Started — 70% pass required
- Managing Campaigns — 70% pass required
- Social Media Policies — 70% pass required
- Handling Negative Feedback — 70% pass required
Requirements
System Requirements
- Up to date web browser
- Up to date video drivers
- 1GB+ RAM
- Broadband (3Mb+)
Duration
50 Minutes. This is based on the amount of video content shown and is rounded off.
About This Course
This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.
We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We'll show you how to create a Social Media Policy and use social media for internal communications.
You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.
Learning Objectives
By the end of this course, you will be able to:
- Understand the major social media platforms and their benefits as a marketing tool.
- Recognize the effectiveness of social media campaigns.
- Learn to deal with the positives and negatives of social media campaigns.
- Create and implement a social media Policy.
- Recognize the importance of online Safety.
Who Is This Course For?
This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.
Ready to Get Started?
Enrol today and complete your CPD-accredited Social Media Marketing training. Certificates available immediately upon completion.
Why Choose Phoenix STS
Ireland's trusted provider of CPD-accredited safety and healthcare training.
Experienced Team
Over 15 years delivering accredited training to healthcare facilities, schools, and businesses across Ireland. Our instructors are qualified professionals with real-world expertise.
Irish Owned
A proudly Irish-owned company based in Longford, serving clients nationwide. Our courses are tailored to Irish legislative requirements and regulatory standards.
Experts in Health & Safety
ISO 45001:2018 and ISO 9001:2015 certified. CPD-accredited training provider. All courses meet HIQA, HSA, and relevant Irish legislative requirements.