€135.00
This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.
Approved by CPD – Duration 80 mins* – €135.00
| Course | Module Number | Module Name | Pass % Required |
|---|---|---|---|
| Search Engine Optimisation for Business | 1 | Introduction to SEO | 70 |
| Search Engine Optimisation for Business | 2 | Link Building | 70 |
| Search Engine Optimisation for Business | 3 | On-Site SEO | 70 |
| Search Engine Optimisation for Business | 4 | Social Media as part of SEO | 70 |
| Search Engine Optimisation for Business | 5 | Local Search | 70 |
| Search Engine Optimisation for Business | 6 | Pay Per Click (PPC) | 70 |
No additional information currently on the course page.
This course lasts around 1 hour and 20 minutes.
This course provides an introduction to Search Engine Optimisation and explains the importance of SEO within your digital marketing strategy. SEO is a key element to drive visitors to your site and helps ensure that key content from your site is easily found by search engines. The course will discuss the different aspects of SEO including:
– Reviewing your site to identify areas for improvement
– Key SEO techniques
– Organic approaches to SEO
– Pay per click techniques
– How to improve your sites performance and conversion rates
– Performance monitoring and adapting your approach.
