Facebook for Business

€85.00

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. The Facebook for Business course will look in detail at the use of Facebook as part of your marketing activity.

Approved by CPD – Duration 80 mins* – €85.00

Modules

Introduction to Facebook – 75% pass required
Setting up a Facebook Brand Page – 75% pass required
Administrating your Facebook Brand Page – 75% pass required
Adding Content to your Brand Page – 75% pass required
Custom Applications – 75% pass required
Getting People to your Brand Page – 75% pass required
Facebook Advertising – 75% pass required
Getting Website Traffic from Facebook – 75% pass required

Requirements

Recommended System Requirements

Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1Gb+ RAM
Download Speed: Broadband (3Mb+)

Duration

80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Additional Information

In the Facebook for Business course, you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business.

Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.